NVIDIA ADA LOVELACE ARCHITECTURE

This new architecture will keep you one step ahead. It’s ahead of its time and ahead of the game.

New stream multiprocessors: up to 2 times more performance and energy efficiency

Fourth-generation Tensor cores: Up to 2x more AI performance

Third-generation RT cores: Up to 2x more ray tracing performance and realistic, immersive graphics

Low latency NVIDIA Reflex platform

NVIDIA Encoder: Designed for live streaming

NVIDIA Broadcast: AI-powered video and voice

NVIDIA Studio: Accelerate Your Creativity

NVIDIA DLSS 3: AI Accelerated Performance

RAY TRACING

Hyper-realistic and hyper-fast, Ray tracing brings you as close to reality as possible. Ada architecture harnesses the full power of ray tracing, which simulates the behaviour of light in the real world. Thanks to the power of the RTX 40 series GPUs and third-generation RT cores, you can enjoy virtual worlds that are more detailed than ever.

NVIDIA DLSS 3

Multiply your performance with AI. A revolutionary innovation in AI-based graphics rendering, DLSS greatly accelerates gaming performance. Powered by the fourth-generation Tensor cores and Optical Flow Accelerator of GeForce RTX 40 series GPUs, DLSS 3 uses AI to generate additional high-quality images.

NVIDIA REFLEX

Victory is measured in milliseconds. GeForce RTX 40 series GPUs and NVIDIA Reflex technology deliver the lowest latency and best responsiveness to give you the ultimate competitive advantage. Designed to optimize and measure your system’s latency, NVIDIA Reflex technology accelerates target acquisition, minimizes reaction times, and improves accuracy in competitive gaming.

NVIDIA STUDIO

Your ideas, accelerated by NVIDIA Studio. Take your creative projects to the next level with NVIDIA Studio. Optimised with new dedicated hardware, RTX 40 series graphics cards give you unrivalled performance for 3D rendering, video editing and graphic design. Take advantage of RTX’s unprecedented acceleration capabilities in industry-leading creative applications, state-of-the-art NVIDIA Studio drivers designed for maximum stability, and the latest NVIDIA graphics technology.and an exclusive suite of tools that harness the power of RTX to accelerate AI-assisted creative workflows.