Fujifilm Instax Mini 12 Instant Camera
Fujifilm has released a new Instax Mini 12, an update to the Instax Mini 11, the new camera has a new look and adds parallax correction capabilities, automatic flash control and a multi-function twist lens. These new features join the Close-Up Mode and auto exposure adjustment capabilities from the Mini 11.
With parallax correction, Fujifilm says users will now see a viewfinder which aligns with the lens when using Close-Up Mode, so users no longer have to guess where the center of the frame is. The new twist lens allows users to turn the camera on and change into Close-Up Mode.
Fujifilm Brings the Joy and Creativity With its New INSTAX MINI 12™ Instant Camera
Company Also Unveils INSTAX UP!™ Smartphone App.
VALHALLA, N.Y., March 2, 2023 – FUJIFILM North America Corporation, Imaging Division, announced today the introduction of its INSTAX MINI 12 Instant Camera (MINI 12). Following in the footsteps of the popular INSTAX MINI 11™ Instant Camera (MINI 11) launched in 2020, MINI 12 brings a new look and enhanced features for instant photographers, including parallax correction capabilities, automatic flash control, and a convenient multi-function twist lens.
With an airy, cloud-like, and almost “inflated” design/look, MINI 12 carries over the main features of MINI 11, including Close-Up Mode and Auto Exposure adjustment capabilities, but also adds the new Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, minimizing object shifts, to produce a centered photo. MINI 12 also features automatic flash control, which optimizes image quality in bright or low light situations. The lens structure is designed to provide intuitive steps both for powering the camera on/off and for accessing the popular Close-Up Mode with a simple twist of the lens.
“The INSTAX MINI 12 instant camera features a unique new design and a variety of appealing new color options,” said Bing Liem, president, Imaging Division, FUJIFILM North America Corporation. “It includes many of our consumers’ favorite features from the prior MINI 11 model, along with some new advancements that are sure to enhance our users’ photographic experience. We’re always impressed with the incredible creativity of our consumers, and we can’t wait to see what they create with the MINI 12!”